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What Hollywood Can Learn From The Success Of 'The Lego Movie' - Forbes
The Express Tribune | What Hollywood Can Learn From The Success Of 'The Lego Movie' Forbes The Lego Movie seems like the kind of film that was dreamed up by a bunch of marketing executives looking for product integration. The concept is a 90-minute ad. It shouldn't have worked. And yet the film is a bona fide hit, grossing $69 million in its ... The US Box Office: Hollywood's top 5 movies of the week How 'The Lego Movie' Became a Big, Fat, Huge Hit |
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